Brief

Brief 4: Music Video and online

Requirements of the brief 

You work for an independent media production company. You have been given the task of producing a three-minute music video for a rock song* by a fictional band/artist signed to Universal and two pages for the working website for the band/artist. 

You may use an existing song for your music video (this does not need to be copyright free). 

The web pages must promote the band/artist to its target audience and enable fans to interact with them. 

Summary of brief requirements: 

• Statement of Intent (approx. 500 words).1 

• Music Video: One, three-minute music video. 

• Distribution channel: Content must be age appropriate for young adults from the age of 16. 

• Number of web pages: One homepage and one linked page. 

• Cross-media production target audience: A primarily 16–25 year old middle market audience that likes to be entertained. 

There must be a clear sense of branding across the two elements of the cross-media production. 

Production detail that must be included 

The production of the music video must include (as a minimum): 

• Range of camera shots, including shot distances, angles and movement as appropriate to a music video. 

• Editing of footage appropriate to a music video. 

• At least two different uses of mise-en-scène. 

• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). 

• Graphics/titles to include the name of the track and the name of the band/artist. 

The production of the web pages must include (as a minimum): 

• Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. 

• Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video. 

• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. 

• Text introducing the band/artist. 

• Working links from the home page to the other page. 

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website. 

* Allow any track that may reasonably be considered to be from the rock genre (including sub-genres of rock).

Website

Inspiration

Beabadoobee

   

- An animated text of her artist's name is the first thing you see when you open the website taking up most of the page, and three other small button underneath her name that takes you either to her tour dates, store and to listen to her music.

- There is also links at the bottom of the page to take you to each one of her accounts for each app e.g. Instagram, Tiktok, Spotify etc...

- The same layout is kept in her next page in her website for her tour dates, she keeps the same animated  title with her name also taking up the whole page with  and underneath it is the tour dates a bit smaller but not too small that you would miss it. She also keeps the other two buttons of "Listen" and "Store" so you can still go to the other two pages from the Tour page without having to go back to the home page, as well as that she also keeps her links to the her accounts for each app at the bottom of the page.

-The layout changes when you go to the Store page, the first thing you see is a big banner of a picture of the artist herself and her artist name on top of it, I really like how that looks, how it is the first thing you get to see when you enter the shop, confirming that it is the right place.

Clairo

            

-I really like the use of a video as the background of the section it seems very interactive to the viewers and lets people stay in the site longer because they are interested in it.

Hozier

           

 -I like how there is a pop up for a subscription and being put on the email list for the artist when you get to the end of the website page.

-I like the gallery scroll of the different music videos at the bottom that you can scroll through and watch after you watch the main one that is put on the website.

-I like the use of a video as the background of the website right when you open it.

-I like how for the tour dates it not just one section with all the tour dates listed on it how it varies with different images next to it every 3 dates.

Conan Gray

 

-I really like how the music video for his new song is taken up a whole section so it is vert obvious that it is there and that you cant miss it.

-I also really like for the way he has put his merch and his songs he has used like a gallery scroll of his new music and his merch shop.

-I really like that he has kept the social media links in the corner of every page so it is always there for you to be able to access it.

Arctic Monkeys

              

-I really like that the first thing that you see when you get onto the website is a big header of their band name.

-I also really like the way that they have used the same picture as the background and the cover on the front page taking you to go listen to their music, but there is a different feel  between the two of them because of one them is zoomed in and the other one is the full original picture.