How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? ( approx. 400 words)

Music Video

My brief is to produce a three minute rock music video by a fictional band/artist signed to universal, and two pages for the working website of the artist. I will be targeting towards a more indie rock music genre using the song "Talk" by Beabadoobee meaning it will also fit in with my brief and will appeal to a 16-25 year old audience. My music video will be a mix between narrative and performance which is in many indie music videos, i want to provide a narrative that can be up to debate for each individual's perspective and how they would like to watch it. It is mainly targeted at teenage girls and i want it to seem realistic to the sort of ways they would act so i am going to use fake props for instruments for example a hairbrush for a mic, a broom for a bass etc.. I will mainly be using everyday scenery so the audience can connect more to the video and not be unrealistic taking away from that capitalist ideology of artists being presented as aspirational figures and having a sociopolitical value by having the artist as an equal someone the audience can imagine themselves as them.

Website

I will be using my music video to create my colour palette and aesthetic of my website. I am going to use typical codes and conventions of an indie rock website something that will grab the attention of my audience that wont make them feel like there is too much going on. The layout of my website will heavily take inspiration from the artist Conan Gray's website, i really like how sleek and straightforward it is and how it is not hard to navigate. I will be featuring the artist name big on the top of the page to grab maximum attention. I will be having pictures all throughout my website whether it ranges from the artist performing, behind the scene pictures, planned photoshoot for the single or exclusive pictures shot through the journey of creating her music. The page will include her merch stores, sources to purchase tickets for her tour and where to stream her music to make it easy for her audience to interact and promote her as much as possible. I will also have a pop up that allows fans to pre-save her album as well as at the bottom of the page have a section where it encourages fans to sign up to her mailing list to get exclusive content and first to know updates. For my audio-visual element i will have a bloopers video and previous music videos that the artists shot for her music or was featured in the video.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

The music video will feature a link to the website in the end card, while also having an easter egg of the website in the beginning of the music video. The website's homepage will have the music video on the homepage and hyperlinked page encouraging audience to view it, while the hyperlinked page will be a media page having bloopers/BTS, and other featured music videos to attract more fans; there will also be an artists and director podcast interview, and an artist gallery, having the convergence needed to attract audience with diverse music and BTS experiences.

Music Video Production:

List of Codes and Conventions:

-Heavy eye makeup - CHALLENGE

-Easter eggs - USE

-End credits - USE

-Performance - USE

-Close up shots - USE

-Follows a certain plot/narrative - USE

Website:

List of Codes and Conventions:

-Use of social media links - USE

-Use of big header for artist name - USE

-Buttons at the top and bottom of the page to take you to the other pages on website - USE

-Multiple images over the website - USE

-Use of a whole section for the music video - USE

-Use of a gallery scroll for merch and music - USE

-Social media links in the corner of each section - USE

List of ways I intent to use convergence:

-Have Easter eggs in the music video e.g. little things that point at website like someone scrolling on their phone and there could be an over the shoulder shot of them looking through the website or buying tickets.

-End card that tells you to look at the website/social media.

-Website- section about the music video e.g. blooper reel that is something extra to look at, series of BTS gallery of photos, interview of director.

-Comment section to ask audience what they think of the music video and what other music videos they like.